Sex writer Magnus Sullivan speaks about why men need to explore their bodies, masculinity and the future of sex toys
In the 1990s, Sex and The City caused cultural shockwaves (or vibrations) by honestly depicting women masturbating and using sex toys. It was seen as a huge leap forward in breaking down taboos around self-love and female sexuality.
Fast-forward almost two decades, and trends forecaster JWT Intelligence named 2017 the year of “vagina-nomics”, as pelvic floor muscle exercises, vulvar skincare, and g-spot stimulators gain popularity. Thanks to the fourth wave of feminism, women are encouraged to “talk about their vaginas and vulvas like never before, whether that’s to do with periods, health, sex and masturbation or wellbeing,” Lucie Greene, Worldwide Director of the Innovation Group, JWT, wrote in 2016.
Straight men, on the other hand, are made to feel ashamed about masturbation and using sex toys – at least according to writer Magnus Sullivan. He’s the author of Better Than the Hand: How Masturbation is the Key to Better Sex and Healthier Living. He also runs the men’s sex toy website Manshop.com. To him, it is vital that both men and women give these gadgets a try, as he believes they help to build a person’s understanding of their body and in turn helps them to a better lover.